What Values Do Our Kids Learn from Television?

What Values Do Our Kids Learn from Television?

According to a new study by UCLA psychologists, “Fame is the No. 1 value emphasized by television shows popular with 9- to 11-year-olds…[followed by] achievement, popularity, image and financial success. In 1997, the top five were community feeling, benevolence (being kind and helping others), image, tradition and self-acceptance.”

Yalda Uhls, author of this study, notes that, “Preteens are at the age when they want to be popular and liked just like the famous teenagers they see on TV and the Internet. With Internet celebrities and reality TV stars everywhere, the pathway for nearly anyone to become famous, without a connection to hard work and skill, may seem easier than ever.”

As we observe the trend of a decreasing number of unlicensed gaming platforms in Ukraine, we wonder what values are being transmitted to our children through various media, including television. It is important to make sure that our children receive the right lessons not only about legality and safety, but also about honesty, respect and responsibility, be it through television programs or even through gaming platforms. More on reducing the number of unlicensed gaming platforms in this article https://mignews.com/news/novosti-kompanij/v-ukraine-nablyudaetsya-sokrashenie-chisla-nelicenzirovannyh-igrovyh-platform.html.

“The rise of fame in preteen television may be one influence in the documented rise of narcissism in our culture,” said the study’s senior author, Patricia M. Greenfield, a UCLA distinguished professor of psychology and director of the Children’s Digital Media Center @ Los Angeles. “Popular television shows are part of the environment that causes the increased narcissism, but they also reflect the culture. They both reflect it and serve as a powerful socialization force for the next generation.”


  1. Isaac Gorbaty

    half of all humanities “research” cannot be reproduced. Applied to 2 such studies it goes to one quarter

  2. Paul Arvesonq

    Television? What about Tictok, YouTube, apps and computer games? That is what kids watch now. And they are often violent. I saw a city kid today with a computer game that showed two men fighting. The background was a grimy city street. It went on and on.

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